One of the best ways (supposedly) to really drive traffic through your YouTube channel is for one of your videos to make it onto the ‘most watched’ list, the front page of YouTube itself. As I wrote in the last post, building your audience on YouTube is a painstaking process and requires you to be all over your social media touchpoints, outside of YouTube, on Facebook particularly, as much as building contacts on the site itself.
Remember, the goal is always to finance the next job, to finance the next episode, to monetize, be self-sufficient, be independent, be in control. If an audience is already in place, if your work is already popular then you’ll be able to get going a lot faster.
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Creating and nurturing an audience on YouTube is a smart move as it’s likely to be the go-to place for web TV video once the service gets up to speed.
This brings us neatly back to YouTube and the work you can do there to help you make the most of this new frontier once we’re upon it. Not pretty and you can read about it here.)) ((There is a small caveat to all this which is the issue of net neutrality, which I won’t go into here, but it’s threatening to shake apart the very foundations on which the net was built. It is a bit like the old west all over again and I can see great golden opportunities for us out there. Televisions are already shipping with apps built in for specifically this purpose and, as always, those brave enough to recognise the opportunity early will thrive in a way none following will be allowed to. Smash the line between their computers and their television and it’s suddenly game on. Many people simply don’t watch a huge amount of video online except during a lunch hour break. With increased audience comes increased revenue potential, along with everything else that comes with it. With the merger of TV and web the potential audience suddenly increases dramatically, giving us a democratic and completely workable way to become broadcasters in our own right. I think this is incredibly important for us as content creators because our goal should not be just to create but also to nurture the audience for our work. This is the crucial piece of the whole puzzle as it removes the boundary between traditional media consumption (remote) and the flighty, multi-touchpoint agitated consumption (mouse and keyboard) that characterises the way we consume media online.
It is splintering at a vicious rate and steering us inexorably to the point at which our TVs and our computer screens are, effectively, no longer divided. In the last two installments of this article I talked about the rapidly changing face of online video. Without further ado, here's Robin: The Changing Face of Online Video Next time you see a view count in the millions, you might wonder where some of those views came from! This is not to say that I'm suggesting filmmakers cheat, but No Film School is devoted to sharing the tools that might help a filmmaker succeed, and the ability to hack YouTube is certainly worth filing under "good to know" - even if you never employ such tactics.
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This is a guest post by filmmaker Robin Schmidt, who today courts controversy with his ongoing series Choosing an Online Video Platform.
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